I design how AI earns trust and turns data into decisions people act on.

Immi is an extremely rare breed marrying detailed design skills with business acumen. While working together on a project, Immi showed great leadership by directing ideas and designs that were grounded with business reasons, intuitive UX, and technological constraints. He understood how to blend all these factors together to cook up solutions that made sense and were feasible. While the majority of the project required very grounded designs, Immi also displayed his ability to think broadly and ask the team "what if?" He wasn’t afraid to explore grand ideas that may sound out there, but led to creative ideas that inspired and motivated the team. Immi knows how to blend the 10,000 foot view of the project’s business needs with the tiny details that ensured proper solutions.

On top of that, Immi is a great communicator and leader. He is extremely responsible and made sure nobody in the team had blockers. He will go out of his way to solve those blockers and have the team continue marching forward. Everybody in the team respects him for what he does daily. But the one thing that stands out about Immi is he cares. He cares about the quality of work and the team members putting that work together.

Even though Immi was a client, we very quickly became friends because we both treated projects and people similarly. Immi’s vision and direct candid approach became infectious and the whole team benefitted from it. On a project with an extremely tight timeline, we were able to achieve success where everybody thought we couldn’t do it. Immi’s dedication and commitment directly contributed to the project’s success, and everybody congratulated and thanked him for his relentless energy. Immi is a hidden gem and I would be proud to work with him again.

I worked closely with Immi at Allstate where he was a Lead UX Designer and consistently demonstrated exceptional expertise and dedication to delivering outstanding user experiences.

Immi possesses a balanced combination of creativity, technical proficiency, and a deep understanding of user behavior. He can translate complex requirements into intuitive and elegant designs, always keeping the end user at the forefront of the process. His designs meet functional requirements and exceed user expectations, resulting in highly engaging and user-friendly interfaces.

In addition to his technical skills, Immi is highly collaborative and a natural leader. He consistently inspires others with his passion for UX design and dedication to excellence. He is willing to listen, adapt, and iterate based on feedback leading to a collaborative environment that drives innovation and ensures project success.

I wholeheartedly recommend Immi for any Lead or Principal UX design role. He would be a tremendous asset to any organization seeking a talented, experienced, and collaborative UX designer committed to delivering exceptional human-centered design.

Immi and I worked together closely on a new commercial auto insurance project. He lead the UX strategy on the project and it was during our time together that I was able to see and experience saw his leadership and commitment to success. Immi not only has the ability to identify the most important design and experience elements for a successful software project, he knows what it takes to get them done.

He brings in different voices and team members smoothly and enables creative exchanges of ideas. He knows which decisions are the important ones and provides the necessary context, design solutions, and insight to help the team make them. He was at the heart of the project’s success and was widely considered one of its essential contribution members.

I recommend Immi to any team trying to design great products and experiences and trying to build healthy and sophisticated UX teams.

I had the pleasure of partnering with Immi during his tenure at Allstate, and I couldn’t recommend working with him highly enough. He brings a great deal of experience, knowledge and talent to the table, and, perhaps even more importantly, he has a positive, collaborative attitude that helped our cross-disciplinary team deliver high-quality user experiences.

We were long-term collaborators on a well established product. I appreciated that Immi never accepts "that’s the way we’ve always done it" as a viable solution. He regularly questioned why things were done a certain way, advocated for the customer, and partnered with development, product owners, visual designers, and content writers to ensure that we were constantly making an established experience better for our users. He took the initiative to educate himself on complicated products with little training, and he always provided rational, well-reasoned defense of the work we, as a team, put forward.

I have great respect for Imtiaz’s attitude and ability, and would highly recommend working with him if you have the opportunity.

I had the pleasure working with Immi as a UX Designer at AWS. He played a key role in leading a high priority integration project between AWS Athena and Amazon DataZone. The project involved a lot of technical complexities, but Immi was quickly adjusted to the team and was able to grasp the technical challenges.

Immi is great at being a strong advocate of his design ideas, which was always backed by reasoning and clear communication of potential trade-offs. He ensured that diverse user needs and technical constraints were considered during the decision-making process by developing multiple design explorations. His ability to then clearly communicate the pros and cons of each option with stakeholders fostered a collaborative environment and facilitated informed decision-making.

Immi is a talented UX leader with a strong voice and I would be happy to collaborate again in the future.

I was very lucky to have Immi on the technology team supporting my projects at [Assurant]! We were experiencing a ’growth spurt’ with large, diverse, demanding clients within specialty insurance space. Even by Agile standards, the turn-around times were lightning fast with very vague requirements. It was amazing to see how Immi was able to take charge of the UX/UI development and lead the team from brainstorming to implementation in a matter of days!

Before ’design-thinking’ became a buzz word, Immi applied human-centered design principals in his work and guided business partners through the UX/UI process without the technical jargon that often intimidates product owners and executives. His ability to relate to technical and business partners alike makes him a very valuable team member on cross-functional teams.

Immi has an eye and critical thinking to design solutions that accomplish strategic objectives without over-engineering the process. From mockups to prototypes to leveraging existing digital assets, you can count on Immi to come up with the solution that will meet/exceed client’s needs without breaking your budget!

I worked with Immi on a major business transformation project at Allstate. Immi is very skilled at U/X Strategy and Design. He demonstrated his leadership in the working huddles and designs sessions to develop and align the customer and agent experiences with the business flow for a direct-to-consumer commercial auto insurance product. Immi asks good to questions to probe further and ensure that the best design is being achieved. He also is very collaborative and worked very effectively across the cross-functional team.

Immi drives positive results by striving for excellence. He is authentic, helpful and takes action to achieve the best outcomes. Immi would be an asset to any team.